Showroom • Distribution • Brand Development
Premium brands.
Structured growth in Iberia.
We are Common Ground, a showroom, distribution and brand development platform based in Madrid. We help carefully selected international brands grow across Spain and Portugal through wholesale distribution, retail partnerships and structured market development.
Wholesale Distribution
Development of selected international brands through a focused wholesale strategy aimed at independent retailers and premium stores across Spain and Portugal.
Seasonal Showroom
A curated showroom environment where brands can present collections, develop retailer relationships and create commercial opportunities.
Brand Development
Support for international brands seeking long-term positioning, visibility and sustainable growth within the Iberian market.
Positioning Statement
We occupy the space between the conventional market and luxury, helping premium brands enter Iberia with clarity, structure and commercial intent.
Brands We Represent
Built for both sides of the market
For Brands
Local market access with structure
We provide international brands with a disciplined route into Spain and Portugal through wholesale development, seasonal showrooms, account management and long-term market positioning.
- Wholesale account development
- Commercial representation
- Showroom appointments
- Market positioning
- Brand visibility
For Retailers
Selected premium accessible brands
We offer retailers access to carefully selected international brands combining heritage, product integrity and strong commercial potential.
- Premium footwear
- Heritage apparel
- Seasonal collections
- Commercial support
- Long-term partnerships
Contact
Wholesale and brand enquiries
For wholesale enquiries, distribution opportunities or brand representation in Spain and Portugal, please contact us directly.
Juan Antonio Culebra
ja@wecommonground.com
+34 658 911 062
Joachim Altevogt
jojo@wecommonground.com
+34 609 38 81 85
C/ De la Sierpe nº 2, 28005 Madrid, Spain
Common Ground
Colour, clarity and commercial authority.
A premium B2B platform connecting international brands with the right retailers across Spain and Portugal through showroom representation, wholesale development and market expertise.