Wholesale Distribution
Focused development of selected international brands through independent retailers and carefully chosen premium accounts across Spain and Portugal.
Premium brands with a legacy soul
Premium brands. Structured growth in Iberia.
We are Common Ground is a Madrid-based B2B showroom, distribution and brand development platform helping selected international brands grow across Spain and Portugal.
A real commercial space for brands and buyers.
Seasonal collections, buyer appointments and brand development from our showroom in central Madrid.
Heritage, product identity and long-term commercial relevance — supported by local market knowledge, showroom activity and disciplined follow-through.
What we do
Three disciplines.
One commercial route.
We combine wholesale distribution, showroom activity and local brand development to create a clearer, more structured route into the Iberian market.
Seasonal Showroom
A dedicated environment for collection presentations, buyer appointments, product clarity and stronger campaign conversion.
Brand Development
Local positioning, retail selection and long-term market development for brands seeking a serious and coherent route into Iberia.
Portfolio
Brands we represent
G.H. Bass & Co.
American heritage footwear founded in Maine in 1876, home of the original Weejuns penny loafer.
ghbass.com
Red Wing Shoes
Minnesota work-boot maker founded in 1905, known for Goodyear-welted classics like the Iron Ranger and Moc Toe.
redwingheritage.com
EDWIN
Japanese denim house founded in Tokyo in 1947, a pioneer of stone-washing and the old-wash finish.
edwin-europe.com
Farah
British menswear label known for the Hopsack trouser and sharp casual tailoring, with roots reaching back to 1920.
farah.co.ukA focused portfolio built around heritage, product integrity, identity and commercial relevance. Premium footwear and apparel with a clear place in contemporary retail.
Heritage-led premium brands, developed with commercial discipline.
We create the local structure brands need and the curated access retailers value — without losing the identity that makes each label relevant.
For brands
Local market access with structure
- Wholesale account development
- Commercial representation
- Showroom appointments
- Market positioning
- Brand visibility
For retailers
Selected brands with identity
- Curated brand portfolio
- Premium footwear and apparel
- Seasonal collections
- Commercial support
- Long-term partnerships
Meet the collections in Madrid.
Our showroom is designed for focused appointments with retailers, buyers and brand partners — a working space where product, market knowledge and commercial follow-through come together.
Book a showroom appointmentWholesale and brand enquiries
For wholesale enquiries, distribution opportunities, brand representation or showroom appointments in Spain and Portugal, contact us directly.
Juan Carlos Martínez Iglesias
Founder
jc@wecommonground.com
Vicente Navarro Raboso
Founder
vicen@wecommonground.com
C/ De la Sierpe nº 2, 28005 Madrid, Spain