We Common Ground showroom in Madrid with premium footwear and apparel

Premium brands with a legacy soul

Premium brands. Structured growth in Iberia.

We are Common Ground is a Madrid-based B2B showroom, distribution and brand development platform helping selected international brands grow across Spain and Portugal.

A real commercial space for brands and buyers.

Seasonal collections, buyer appointments and brand development from our showroom in central Madrid.

Heritage, product identity and long-term commercial relevance — supported by local market knowledge, showroom activity and disciplined follow-through.

Red Wing wall with boots, belts and apparel in our Madrid showroom G.H. Bass loafers and moccasins on a display crate in our Madrid showroom Red Wing boots on a shelf in our Madrid showroom Apparel rail with denim and outerwear in our Madrid showroom G.H. Bass loafer wall in our Madrid showroom Red Wing Moc Toe display with leather accessories in our Madrid showroom Denim rail below a loafer shelf in our Madrid showroom Footwear presentation table with apparel rail behind in our Madrid showroom

What we do

Three disciplines.
One commercial route.

We combine wholesale distribution, showroom activity and local brand development to create a clearer, more structured route into the Iberian market.

Portfolio

Brands we represent

G.H. Bass & Co.

American heritage footwear founded in Maine in 1876, home of the original Weejuns penny loafer.

Red Wing Shoes

Minnesota work-boot maker founded in 1905, known for Goodyear-welted classics like the Iron Ranger and Moc Toe.

EDWIN

Japanese denim house founded in Tokyo in 1947, a pioneer of stone-washing and the old-wash finish.

Farah

British menswear label known for the Hopsack trouser and sharp casual tailoring, with roots reaching back to 1920.

A focused portfolio built around heritage, product integrity, identity and commercial relevance. Premium footwear and apparel with a clear place in contemporary retail.

Heritage-led premium brands, developed with commercial discipline.

We create the local structure brands need and the curated access retailers value — without losing the identity that makes each label relevant.

For brands

Local market access with structure

  • Wholesale account development
  • Commercial representation
  • Showroom appointments
  • Market positioning
  • Brand visibility

For retailers

Selected brands with identity

  • Curated brand portfolio
  • Premium footwear and apparel
  • Seasonal collections
  • Commercial support
  • Long-term partnerships
Buyer appointment table and footwear wall inside the Madrid showroom

Meet the collections in Madrid.

Our showroom is designed for focused appointments with retailers, buyers and brand partners — a working space where product, market knowledge and commercial follow-through come together.

Book a showroom appointment

News & events

Latest from
We Common Ground.

Trade shows, market visits and showroom updates — as we share them on LinkedIn and Instagram.

The We Common Ground team in the streets of Milan Holding a studded loafer at a stand during MICAM Milano Milan Cathedral lit up at night Visiting the Cruz de Pedra stand at MICAM Milano Under the Galleria Vittorio Emanuele II in Milan On the Milan metro between show days

Our first MICAM Milano

Our first MICAM as We Common Ground was one of real excitement, but also of responsibility, as we took the first steps of a new project. Intense days walking the show, looking at product, meeting brands and talking with professionals from different markets.

Rather than chasing brands for the sake of it, we went looking for projects with identity, history and a way of understanding product that fits with We Common Ground. We're back with new contacts, plenty of ideas and the feeling that this is just the beginning.

Read the full post on LinkedIn

Follow We Common Ground on LinkedIn

Wholesale and brand enquiries

For wholesale enquiries, distribution opportunities, brand representation or showroom appointments in Spain and Portugal, contact us directly.

Juan Antonio Culebra Founder ja@wecommonground.com +34 658 911 062
Joachim Altevogt Founder jojo@wecommonground.com +34 609 388 185
Juan Carlos Martínez Iglesias Founder jc@wecommonground.com
Vicente Navarro Raboso Founder vicen@wecommonground.com

C/ De la Sierpe nº 2, 28005 Madrid, Spain